Feeling stuck for ideas on what to post on your construction business's social media accounts? You're not alone. In the vibrant and fast-paced Irish market, it's crucial to stand out. Here are 10 tailored content ideas to help your business—whether you're a builder, contractor, architect, or quantity surveyor—get noticed and connect with clients across Ireland.

1. Project Spotlights: Showcase Your Irish Work

One of the main reasons prospective clients and industry peers visit your social media is to see your work. Give them what they're looking for!

• Facebook & Instagram: Share compelling "before and after" photos and videos of completed projects. A terraced house renovation in Dublin, a new build in Cork, or a commercial fit-out in Galway—showcase the transformation.

• LinkedIn: Post detailed progress updates on ongoing projects. Share information about key milestones, challenges overcome, and achievements, like the successful completion of a phase on a large-scale housing development.

2. On-Site Images & Videos

Showcasing your professionalism on-site builds trust. This type of content is also excellent for recruitment, showing what it's like to work with your team.

• Create short "day in the life" videos from an apprentice, a site manager, or a crane operator.

• Post images that highlight your team's commitment to quality and safety standards, such as a well-organised site or a team briefing.

3. Customer Testimonials & Feedback

Irish businesses are built on reputation. Let your happy customers do the talking for you.

• Share powerful quotes from clients paired with high-quality photos of their completed project.

• For your website, collect full-length video testimonials where clients discuss their positive experience working with your firm. Promote these clips on social media with a link back to the full case study.

4. Educational Content: Building Credibility

Position your firm as an expert in the Irish market.

• Answer Frequently Asked Questions (FAQs) on topics like the planning permission process in Ireland, VAT on building works, or advice for first-time builders.

• Share short-form industry insights on LinkedIn and Facebook. For longer-form content, direct your audience to a detailed blog post on your website.

5. Re-Shares & Networking

Build a strong network by re-sharing content from key partners in your supply chain, such as architects, engineers, or suppliers.

• Share photos of projects you've collaborated on, giving credit to the other businesses involved.

• This not only strengthens relationships but can also lead to valuable backlinks to your website, boosting your search visibility.

6. Health & Safety Tips

Health and safety is a top priority in the Irish construction industry. Demonstrating your commitment can build significant credibility.

• Share workplace safety tips or explain the protocols and standards your business follows on-site.

• Tie your content to important Irish industry events like the National Construction Summit or the Construction Industry Federation (CIF) Annual Conference. Use relevant hashtags like #HealthAndSafety and event-specific ones like #NCS2025 or #CIFConference to boost visibility and engage with a wider audience.

7. Construction News & Trends

Show you're a leader, not a follower, by sharing your insights on local and global industry trends.

• Discuss key topics for the Irish market, such as sustainable building practices, the latest building regulations (Part L), off-site construction, or the impact of global supply chains on material costs.

• Keep your social media posts concise and link back to a detailed blog post or a downloadable guide on your website.

8. Live Q&A Sessions

Engage with your audience in real-time.

• Host live Q&A sessions on Facebook or LinkedIn to answer questions about a recent project, a specific construction technique, or general renovation advice.

• Use polls or quizzes to gather feedback on what your audience wants to know, giving you valuable insight into their priorities.

9. Community Engagement

Showcase your business's role in the local community.

• Share visual-driven stories about your involvement with local charities, GAA clubs, or community projects.

• This type of content highlights your values, builds a positive reputation, and can help attract local clients and talent.

10. Innovation & Technology

Highlight your commitment to progress by showcasing your latest investments.

• Post images and videos of new plant machinery, specialised tools, or software your team is using.

• Explain how these investments enhance efficiency, improve safety, or deliver better outcomes for clients.

Creating Balanced Social Media Content Ideas for Your Irish Construction Company

A common mistake is focusing on just one or two types of content. The key to successful content ideas for your irish construction company is a varied approach. Balance project photos with educational content, team spotlights, and community updates. Find a consistent rhythm that works for your business and your customers—whether that's posting a few times a week or once a week—and stick to it. This consistent, varied approach will maximise your visibility and keep your audience engaged for the long term.

What Next?

Social media is a vital lead-generation tool for modern Irish construction businesses. For support in developing a content strategy that will help your business grow, contact our team today. We're here to help you get noticed and win more work.